Getting Kids Hooked on Stocks

This 1995 Kiplinger’s article pretty much sums it up: We were the epitome of “getting kids hooked on stocks.” We fondly remember when our father, an investment advisor since the 1980s, would take us to Denny’s where we would discuss how Tracy owned stock in Heinz and thus she would request that the waiter no longer serves her Hunts ketchup. He would mandate that we watch The Nightly Business Report every evening at 7 p.m. while eating family dinner. Instead of a monthly allowance, we would receive dividends from our stocks, which quickly taught us the tumultuous ups and downs of company dividends and the difficulty of budgeting on a fluid income!

Little did we know then, but our mom and dad were investing for our future and staking a B-I-G bet. In 1980 they moved to a new state where they didn’t know anyone with a newborn baby. Five years later, they had four children (a happy occurrence of twins aka Tracy and Travis when they thought, “ah heck why not have a 3rd?!”) and our dad had made a go at investing. However, the timing couldn’t have been worse with the 1980-1982 double recession, 17 percent home mortgage interest rate, a few good years, then sadly the 1987 stock market collapse. Despite the hard times, he was a true entrepreneur and stuck it through. 40 years later, his employee-and-family-owned fee-only financial management company now manages more than $2.5 billion in assets with six office locations across North Carolina (as of March 31, 2020).

In 1993 our family was invited to speak on Good Morning America about how to get children interested in investing. Travis and Tracy stayed in the green room with mom (minus some photos with the crew and on-air talent that day including Dean Cain!) while the older children went on air. Too bad they thought we were too young to speak at the time … look at us now!

Seriously though, we launched this website to help our friends and strangers who are in their 20s and 30s and all having the same issues with money. It’s difficult to figure out how to juggle school loans with a mortgage and ongoing monthly bills (sometimes it’s no fun growing up!).

Travis joined the family business and sponsor of this website, Parsec Financial, in 2012 and is a CFA Charterholder and a CERTIFIED FINANCIAL PLANNER™ practitioner. Tracy joined Parsec in 2019 and has her MBA/MSIS. We decided to team up to put all our investing knowledge out there for broader public consumption. We hope you all find it useful. It’s not sexy and sometimes it’s super confusing, so we tried our best to simplify it and hand-hold you through it. We applaud you for taking the time to invest in your future (and that of your family’s) the way our mom and dad did for us 35 years ago. We feel as though this site is our way of paying it forward, so thank you for spending time with us and GOOD LUCK from the Boyer fam!!!

The Boyer family (from left: Chris, Tracy & Addison Clark; Bart, Elaine, Alyssa, Travis, Jenny & Eric Boyer)